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Case Studies/Everant Wealth
Personal Branding, St. Louis

Personal Branding Session for a New Financial Firm

Everant Wealth

Financial advisor Drew Forrester seated at a dark desk with hands clasped, navy suit and patterned tie, navy studio backdrop, St. Louis personal branding portrait by Henry David

Drew Forrester came to the studio while launching Everant Wealth, a new financial firm in St. Louis. He needed more than a headshot. His website was in development, his LinkedIn needed to reflect the firm rather than his last role, and he wanted a library of images his designer could pull from for months without anything looking repeated.

We planned the session around three settings so the same day could produce a formal headshot, an editorial portrait, and something relaxed enough for social. Drew also works closely with physicians, so we photographed him with his wife, a pediatric emergency medicine doctor, and their daughters. That image gives his site a family portrait that also speaks directly to the clients he serves.

In the studio

Two backdrops and two set builds in the studio gave Drew a clean headshot for directories and bios, a navy portrait that holds up as a full-bleed website hero, and two environmental looks for the About page and print collateral.

Drew Forrester of Everant Wealth seated in a leather chair in a dark library setting, blue plaid blazer, executive portrait
Professional headshot of Drew Forrester in a dark suit and open collar on a grey studio backdrop
Corporate headshot of Drew Forrester in a navy suit and patterned tie on a navy studio backdrop
Drew Forrester standing with arms crossed in a blue plaid blazer beside a window in an office setting

A change of pace

A leather chair, a pool table, and one wardrobe change. These are the images that keep a financial firm's site from feeling like every other financial firm's site.

Drew Forrester seated in a tufted leather chair in a navy suit with a pool table behind him, relaxed executive portrait
Drew Forrester in a white dress shirt reclining on a leather sofa, casual personal branding portrait

On location

We finished outdoors for natural light and a wider range of expressions, then brought in the family for the final frames.

Drew Forrester standing on a garden walkway in a light checked shirt and navy trousers, outdoor branding portrait in St. Louis
Drew Forrester leaning against a stone column with a blazer over his shoulder, outdoor executive portrait
Drew Forrester with his wife in her physician's white coat and their two daughters under a stone colonnade, family portrait for a financial firm website

What Everant Wealth received

Ten fully retouched images and a usage license that covers the website, social, and print. One session, one photographer, everything ready before the site went live.

“Amazed at the quality of the finished product! Henry was so easy to work with and was very quick on turnaround. Very creative in the process and his expertise, guidance, and expert eye made my final photos incredible to showcase on my new website. Would highly recommend!”

Drew Forrester

Founder, Everant Wealth. Google review, September 2026

Live now

One session, three pages

Everant Wealth went live in September 2026. The homepage runs the lounge portrait, the About page opens with the navy studio frame, and the physicians page carries the family portrait from under the colonnade. That was the plan going in: enough range in one afternoon that no page had to repeat another and nothing had to be reshot.

everantwealth.com
Everant Wealth homepage running the lounge portrait of founder Drew Forrester, photographed by Henry David Photography
everantwealth.com/about
Everant Wealth about page running the navy studio portrait of Drew Forrester by Henry David Photography
everantwealth.com/for-physicians
Everant Wealth physicians page running the Forrester family portrait by Henry David Photography

Launching something of your own?

A personal branding session is built around what you actually need to publish, not a set number of poses. Tell me what you are launching and I will plan the session around it.

Henry David
Photographer and Filmmaker