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The Visual Brand Audit

How does your company actually present its people? Score sixteen questions, be honest, and get your tier in about two minutes. No email required.

For each item, pick the answer that is most honestly true. Be harsh; the audit only helps at full honesty. Your running score and what it means appear at the bottom as you go. This is the same scorecard from the appendix of Face Value, drawn from photographing more than 120 organizations.

A. The current state

Backgrounds across your team page
Light and color across the same page
Your oldest photo still in active use
Your most recent new hire on the page
Five client-facing employees on LinkedIn, side by side
The photo that runs when your CEO is in the press

B. The system

“Who owns how our people are presented?”
A written description of your photographic look
Photography happens
A person who joins next month gets photographed
Your photography over the past three years came from
Employee-submitted photos on company properties are

C. Readiness

A reporter needs your CEO's photo in two hours. You
From your last shoot, proofs arrived in
Usage rights to every image of your people are
Multi-office or remote staff imagery

0 of 16 answered. Your score and what it means appear here when you finish.