Face Value
Why Your Team's Image Is Your Brand, and How to Take Control of It
Your logo has a style guide, an owner, and enforcement. The photographs of your people, the thing the market actually sees first, have none of those. This book is about closing that gap. Read the opening below, then take the whole thing with you.
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What this book is
Not a photography book. You will not learn lighting or lenses. It is a book about a decision most leaders have never made on purpose: how their organization is going to handle the way it looks to the world.
It gives you three things: a way to see the problem on your own pages, a way to understand what it quietly costs you, and a four-decision program to fix it and keep it fixed, drawn from photographing more than 120 organizations across 47 states.
Who it is for
- VPs and directors of Marketing, Brand, or Communications
- Heads of People and HR who own the team page in practice
- Founders and CEOs of growing, distributed companies
- Anyone who has ever winced at their own leadership page
Read the opening
The Most Overlooked Asset in Your Brand
Your company has a style guide for its logo. It specifies the colors down to the hex code, the empty space that has to surround the mark, the approved versions for dark backgrounds, and what happens to anyone who stretches it. Somebody owns that document. Somebody enforces it.
Now think about the photographs of your people.
There's probably no document. No owner. No standard. The headshot on your VP of Sales' LinkedIn was taken at a conference three years ago by someone with a phone. The founder's photo is a cropped wedding picture. Nobody decided any of this. It accumulated.
Here's the part that should bother you: the logo, the thing with the style guide and the owner and the enforcement, isn't what people actually see first. They see a face. They form an instant, unspoken judgment about whether this company has it together. The most-seen representation of your brand is the least-managed one.
That gap is the subject of this book.
The full book picks up from here: what the gap costs, why it stays broken, and the four-decision program that fixes it. Get your copy below.
Inside the book
- Introduction: The Most Overlooked Asset in Your Brand
- 1. Your Brand Has a Face Now
- 2. The Consistency Tax
- 3. Why It Stays Broken
- 4. From Errand to Program
- 5. The Standard
- 6. The Cadence
- 7. One Company, Every Office
- 8. Speed Is a Strategy
- 9. Buying It Right
- 10. Beyond the Headshot
- Conclusion + The Visual Brand Audit
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The complete book as a PDF, yours to read and share with whoever owns this at your company. We email a copy and you can download it right away.
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About the author
Henry David is a corporate and team photographer who has photographed more than 120 organizations across 47 states, from Fortune 500 companies to four-person startups. He works on a fly-in model, traveling to clients so a distributed company can be photographed by one hand, to one standard, no matter how many offices it has. He is based in St. Louis and works nationwide.
If you would rather talk than read, the conversation is free and the proposal arrives within one business day.