After thousands of headshot sessions, I can tell you that your wardrobe choice is the second most important factor in a great headshot, right after your expression. I've seen a perfect session undermined by a busy pattern, and I've seen a simple navy blazer elevate an average session into something exceptional. Here's what to wear, what to avoid, and how to make smart choices based on your industry -- all from what I've actually seen work on camera.
The Universal Rules
These are the rules I share with every client before their session, regardless of industry or role:
Wear solid colors. Patterns, stripes, and plaids create visual noise that draws attention away from your face. Solid colors keep the focus where it belongs.
Stick to darker or mid-tone colors. Navy, charcoal, burgundy, forest green, and deep teal photograph beautifully on almost everyone. They create contrast without being harsh.
Avoid pure white. White reflects light and can wash you out, especially under studio lighting. Cream and off-white are safer alternatives.
Skip logos and text. Branded clothing dates your headshot and distracts from your expression.
Fit matters more than fashion. A well-fitting classic shirt beats a trendy but ill-fitting jacket every time. I can't tell you how many times I've seen someone arrive in a gorgeous blazer that bunches at the shoulders when they sit down. Make sure your collar sits properly, sleeves are the right length, and nothing pulls. Check the fit sitting down, not just standing -- that's how you'll be positioned for most headshots.
What to Wear by Industry
Corporate and Finance
Dark suit jacket (navy or charcoal) over a solid shirt. Tie is optional and, honestly, increasingly uncommon in St. Louis. I photograph a lot of financial advisors in Clayton and Chesterfield, and maybe one in five wears a tie anymore. The goal is polished authority. Avoid anything too fashion-forward; classic reads as competent.
Legal
The most conservative dress code in professional services. Dark suit, pressed shirt, minimal accessories. Partners and associates should match the firm's standard. If your firm's website shows suits, wear a suit.
Healthcare
Two options: business attire for administrative roles and marketing pages, or a clean white coat for clinical directories. I photograph physicians at WashU Medicine and BJC regularly, and this is the most common question I get from healthcare clients. If wearing a white coat, keep the underlying shirt simple and solid. Scrubs can work for certain contexts but should be freshly pressed.
Technology and Startups
Smart casual. A well-fitted button-up shirt (no tie) is the sweet spot. Quality t-shirts work for some startup cultures, but add a blazer if you want versatility. Avoid hoodies unless your brand genuinely calls for it.
Real Estate
Polished but approachable. You're selling trust and expertise, not formality. A blazer with an open collar works for most agents. Women can lean into color more than other industries since personality sells in real estate.
Creative and Marketing
More latitude here. Bold colors, interesting textures, and personality-forward choices all work. But don't go so far that the outfit overshadows you. Your face is still the star.
Ready to book? Here's what to expect
From wardrobe guidance to final delivery, I walk you through every step before your session.
Get a QuoteColors That Photograph Best
I've photographed enough people to have strong opinions here. From thousands of sessions, these colors consistently produce the best results on camera:
Colors to be careful with:
What to Avoid
Beyond patterns and logos, avoid:
Grooming Tips
These details matter more than people think. I notice every one of them through the lens.
The Night-Before Checklist
1. Lay out two outfit options (solids, pressed, no logos)
2. Steam or iron everything
3. Check that nothing is missing a button or has a stain
4. Moisturize your face and neck
5. Hydrate well (it shows in your skin)
6. Get good sleep (it shows in your eyes)
Arrive at your session with confidence. I handle the rest from there. Read our full preparation guide for everything else you need to know.